Free Strategy
Expert Marketing at a Fraction of the Price
Elevate your marketing strategy with experienced leadership that drives tangible business outcomes. Our fractional marketing expertise helps startups and scale-ups accelerate growth through proven frameworks and hands-on execution.
What is Fractional Marketing?
Many growing tech businesses hit a point where they need marketing leadership, but aren't ready for the cost or commitment of a full-time hire. A fractional marketer fills that gap, bringing strategic insight and hands-on execution to help you scale smarter, faster!
Cost-Effective Expertise
Get high-level marketing leadership without the overhead of a full-time executive, helping you stay agile and lean.
Faster GTM & Strategy
Quickly launch campaigns, refine messaging, and reach the right audiences with expert guidance tailored to your tech business.
Scalable as You Grow
Scale your marketing efforts up or down as needed, with flexible support that adapts to your business stage and goals.
How We Support You
As an experienced hands-on operator who has driven marketing execution across multiple entities, at a fraction of the price of a FTE. Our approach combines strategic vision with practical execution to deliver measurable results.
GTM Strategy
Developing comprehensive marketing roadmaps aligned with business objectives
Data-Driven Optimisation
Using analytics to measure performance and drive continuous improvement
Hands-on Execution
Creating integrated marketing initiatives across digital, partner, and event channels
Day-to-day Management
Taking the reigns on BAU activity to guide and enhance marketing execution capabilities
How it Works
Ready to bring in expert marketing help without the full-time hire? Here’s how we quickly get up to speed and start driving results for your business!
1. Discovery & Alignment
We begin by understanding your business goals, challenges, and existing marketing efforts to align on priorities and success metrics.
2. Audit & Action Plan
Your fractional marketer conducts a deep dive into current marketing activities and builds a focused, data-informed roadmap tailored to your needs.
3. Execution & Optimisation
With strategy in place, we implement campaigns, track performance, and continuously refine tactics to drive measurable growth.
Experience That Delivers Results
With 10+ years of marketing experience in the software and SaaS space, we bring proven success in startup and high-growth environments. Our track record demonstrates the ability to build and scale marketing strategies from scratch, driving tangible business outcomes.
Our hands-on experience spans demand generation, digital marketing, campaign management, and product marketing, with a strong understanding of SaaS business models and the challenges of scaling software businesses. We combine clear communication, a data-driven approach, and experience working across multiple geographies and markets.
Testimonials
SaaS Founder & CEO
"I'd recommend Alex as a person who is not afraid of taking new responsibilities and challenges in changing environments and an enthusiastic marketing partner"
Global VP of Marketing
"Alex is both a strategic thinker and a doer. He goes above and beyond what the role requires in order to drive business success."
VC Investor & CEO
"Alex always saw the big picture and his attention to detail stood out. Highly reliable and at the same time came up with many innovative ideas. A pleasure to work with."
Fractional CMO
"Given the speed most companies evolve, or need to, having executives with a learning mindset like Alex can only be a good thing."
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